There’s no doubt that social media platforms connect us to the world. However, if you’re running a business, there’s a lot more than just staying connected. A social media platform is a great tool to market your products and services, owing to its massive user base and features.
Many businesses actually don’t know how to leverage the power of social media platforms. If, as a business owner, you want to make the most of it, don’t go anywhere. In this article, we’ll explain how to use some of the most used social sites for the best yield.
Before starting, let us give you a little suggestion. Out of all the marketing strategies, social media marketing is the most dynamic strategy. Creating engaging content, staying updated with new trends, or catering to customer queries will help you to get the best results.
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Without further ado, let’s get started on 3 best social platforms that you should be utilizing as a marketer:.
- WhatsApp:
WhatsApp is a social messaging app that has 3.3 billion users monthly. You don’t have a “wall” or “feed” like on other social platforms such as X, Instagram, or Facebook. Still, things may only get better once you start using WhatsApp as a marketing tool, and that too, for free.
Here’s how:
Firstly, WhatsApp lets you create a shop, just like an online store. There, you can list down all your products for people to explore. Anyone who gets access to your business WhatsApp can explore the many products and services you offer.
Another way to promote your business on WhatsApp is by making groups and communities. Brands can also leverage status options to keep their customers updated. Be it promotions, giveaways, or discounts, you can let your customers know by using these features.
You can also use WhatsApp to personalize your messages. Customers appreciate when brands give them importance. And what better way to show your care than by giving a personalized touch?
Plus, if it ever becomes overwhelming to respond to every query, WhatsApp chatbot can help. Sending an auto-reply is no big deal on WhatsApp. However, make sure to get back to customers as soon as possible.
Lastly, to measure your success, WhatsApp Business APIs can be of great help. This way, you can always keep a check on whether your strategy is working or if there’s a need to iron out a wrinkle.
| Pros | Cons |
| Personal Touch | Protracted Platform |
| Cost Effective | Security Concerns |
| Swift Customer Response | Limited Automation |
| Easy to Use |
- Facebook:
Arguably, Facebook is one of the most used social media platforms in the world. Besides giving users the chance to laugh out loud at nifty memes, Facebook has a lot to offer to business owners.
Let’s understand how marketing on Facebook works:
Facebook marketing is pretty simple and consists of two things: What is your content and when will you post it? Starting with content, brands have a variety to choose from. Photos, videos, stories, events, live streams, or reels, you name it. Plus, Facebook charges a reasonable amount to sponsor your content. Paid content can increase your content’s visibility, helping it to reach a greater audience.
Audience insights is an invaluable tool that lets you see the audience demographics. You can use this tool to find out when your audience is most active on the platform. Also, if you want to target a certain age group, it can be done with paid content.
Besides driving sales, brands can use Facebook as a customer support tool as well. Facebook Messenger is available, equipped with an intelligent chatbot. Customers can reach out to brands directly on Facebook and get their queries answered.
| Pros | Cons |
| Improve Conversions | Direct Messages may seem intrusive |
| Better Audience Targeting | Data Leaks |
| Automated Chatbots for customer support |
- Instagram:
Instagram doesn’t have as many features as Facebook, but it should still be one of your top choices for social media marketing.
Marketing is about building a narrative, right? Well, Instagram’s compelling posts, be it reels, videos, stories, or images lets you build a narrative of your choice. You can portray the brand in any way and create an online presence.
Plus, it’d be wise to use Instagram for customer engagement, rather than generating sales. Why?
Instagram has tons of influencers with millions of followers. Seeking the right person for promotion can generate a lot of traction. Also, don’t forget to use hashtags, as they can keep the audience engaged. You can ask the audience to use your brand hashtag. In return, you can give them discounts or giveaways.
| Pros | Cons |
| Customized Ads | Highly Competitive |
| Great User Engagement | Limited Organic Reach |
| Increase Brand Visibility | |
| Collaboration with Influencers |
In short, brands must leverage the power of social platforms in this digital world. Daily, billions of users scroll through these platforms, and if they aren’t seeing your offerings, then you’re missing out. So, get started on these social sites and see how they can do wonders for your business. Good luck!
